Facebook unveiled its “new” News Feed Thursday, and while we won’t know the full range of effects it will have on the pages of brands and publishers for some time, Facebook has provided a few clues.

1. The size of photos and videos have been enlarged, making the quality of visual media more important than ever before.

2. Invest in high-quality, high-resolution images. High-quality imagery is more important than ever before. Photos now make up nearly half of all News Feed stories, according to Facebook, up from 30% just a year ago.

3. When a group of friends Like or otherwise interact with a Facebook page, that Page may be highlighted in the News Feed with its cover photo on display 4. Post about trending topics. News stories about a single topic will be highlighted in thumbnail-rich carousels in the News Feed,