Every day mobile devices improve the way we shop online. As the market grows — 45% of American adults own smartphones — it becomes even more important for businesses to adapt to mobile payments.

SEE ALSO: Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017

Today’s businesses need strategies that not only attract mobile consumers, but also retain them, which can be infinitely more profitable. In fact, gaining a new customer is six times more costly than retaining one, a figure which should highlight the importance of loyalty programs. But that isn’t your first priority if your business is part of the surprising 55% of American small businesses that don’t accept credit card payments. That’s major revenue loss!