adobe-CreativeCloud_LogoAdobe Goes All-In on Subscription Pricing Model

Adobe’s flagship product, Creative Suite, has new name and a host of new and updated features now that it’s evolved into Adobe Creative Cloud. But the biggest change in the software is how Adobe will be selling it: It’s going to be subscription only. That means that users won’t be able to buy Photoshop CC or other apps individually from Adobe for a flat rate (known in the industry as perpetual licensing). Instead, users can pay a monthly subscription to access all of Adobe’s products.

Adobe introduced its Creative Cloud subscription service last year with Creative Suite 6. Users could pay $29.99 to access one Adobe product each month or $49.99 to access the entire Creative Suite (the equivalent of the CS6 Master Collection). The program has been a success, with more than 500,000 premium members signing up for Creative Cloud in the first nine months of availability, in addition to the 2 million free Creative Cloud members.

By Christina Warren