Samsung will launch its smart watch, the Galaxy Gear, on Sept. 4 ahead of the IFA consumer electronics trade show in Berlin, Germany.

Lee Young-hee, VP of Samsung’s mobile business, confirmed the date and some details about the device in an interview with The Korea Times.

Samsung’s wearable device, rumored to be called Galaxy Gear, according to the report, will come in white, orange, gray and black. The fifth color will be the slightly more exclusive white gold, though Samsung will likely give all these colors distinctive, fancy names.


Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world.

Today, we’re looking at three particularly interesting stories. Samsung plans to release a wrist device called the Galaxy Gear. Reports point to a Sept. 4 arrival date — right around the corner. Instagram banned developers from using “Instagram,” “IG”, “Insta” or “Gram” in their apps if they want to integrate with the platform’s services. And lastly, as Sept. 10 creeps closer (the date widely expected to be the release of the new iPhone), more Apple rumorssolidify.

There is no mention of price or how this watch will be ‘smart’.