How To Use Google Analytics To Create Killer Content

Google Analytics offers a wealth of information that can boost your content-marketing campaign … for free.

You can then use this to optimize content—either a blog post announcing your new product, or a dedicated landing page—around these search terms. To attract a wider audience, use Google’s Keyword Planner to identify related keywords, as well as highlight High Search/Low Competition keywords (this offers an opportunity to place highly for these search terms).

Lead Generation

Customer Retention

Dig for Data As Deep Or As Simple As You Want

These are just some of the more simplistic ways you can use Google Analytics to improve your marketing tactics immediately, particularly when it comes to the content on your company website.

The real benefit comes from you, and how deep you want to dive into the data available to you. Google has a wealth of resources on optimizing the information you wish to gather, and the official Google Analytics blog has in-depth articles that help you glean the exact type of data you’re looking for.

This open knowledge approach ensures your business—and the goals you have for it—are well catered for, regardless of how much prior knowledge you have when it comes to understanding analytical data around Web traffic.

For that reason, as well as the opportunities this brings, isn’t it time you dug a little deeper into what Google Analytics can do for your business?

  • Danny Brown

    Features Writer, American Express OPEN

    Danny Brown is VP, Marketing and Technology at ArCompany, helping clients turn social media intelligence into business results. Co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as the book that will change the way we do business today and recognized as one of the Top 100 Business Books in America by Nielsen BookScan. He is an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.