If you own or manage a website, you probably refer to analytics to track performance, and help you strategize. It may surprise you, however, that 61.5% of all web traffic around the world comes from bots — both good and bad.

According to a recent report from Incapsula, a cloud-based application delivery platform, less than 40% of global web traffic comes from humans. In fact, 31% of traffic comes from search engines and other “good bots,” while the rest comes from malicious bots.

Image by Statista, the following chart breaks down web traffic by source, including content scrapers, spambots and more.

 

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http://mashable.com/2014/02/12/human-bot-web-traffic/

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Matt Petronzio

Matt Petronzio is the assistant features editor at Mashable, where he helps guide the site’s features content from editing to publishing. He also covers the social good beat, writes longform pieces for Mashable‘s narrative nonfiction program and manages the site’s Chart of the Day partnership. Based at the New York City headquarters since January 2012, he previously worked as a features writer.

Matt is particularly interested in global innovation and social change, and he moonlights as a poet. Follow him at @mattpetronzio and on Facebook.

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