By Ray Pun 

Strategic Marketing Director For Mobile Solutions
Adobe

http://www.cmo.com/content/cmo-com/home/articles/2014/2/12/how_tablets_are_tran.html

ARTICLE HIGHLIGHTS:

  • As digital readership continues to grow, along with readers’ willingness to pay for content, digital publications are creating new places for advertisers to generate revenue.
  • Tablet publishing enables retailers, brands, and organizations to get up close and personal with their consumers in new, imaginative ways.
  • Tablets create alternative experiences, sort of like Alice being pulled through the Looking Glass into Wonderland.

Gone are the days of glossy magazines. Today, one in four households has a tablet sitting on the coffee table, which a person can use to digitally engage with thousands of magazines, stores, and more.

In fact, around the world, consumers have downloaded more than 100 million digital publications. As digital readership continues to grow, along with readers’ willingness to pay for content, digital publications are creating new spaces and places for advertisers to generate revenue.

Tablets seem to be a win-win for everyone.

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