SEO, Your Website & You: 5 Myths & 10 Tips

April 14, 2014

Amazingly, even in 2014, many people have heard bits of information about websites and search engine optimization (SEO) that are either no longer relevant, completely misplaced, or simply erroneous. These all need to die really horrible deaths.

SEO Mythbusting



Myth 1: If You Build it, They Will Come

Myth 2: Link Building is Dead

Myth 3: Using Google Analytics Lets Google Spy On You

Myth 4: Ranking (Positioning) Doesn’t Matter

Myth 5: Social is the New Link Building


10 SEO Tips

OK, now we’ve debunked those common myths, what shouldn’t you ignore? Let’s look at some things that actually matter. Here are 10 of the most common missed SEO opportunities.

1. Google Authorship

2. Citations

3. Content

4. URLs

5. The Alt Attribute

6. Page Speed

7. Robots.txt

8. Penalties

9. New Sites

10. Get a Site Audit Every Year

SEO Isn’t Voodoo (or Black Magic or Even ‘Bovine Feces’)

SEO Voodoo DollRemember a few years back when SEO was considered “voodoo” or “black magic” by anyone who didn’t understand it?

Really, SEO is based on the rules of a mathematical algorithm. This means the site meets or doesn’t, certain points on a mathematical scorecard and your site is then adjusted accordingly.

Though we haven’t been given these rules by the search engines, we can test against the algorithm and do things we know work because a + bc. Math is predictable, testable, and somewhat verifiable.

So yes, even though Google does still suggest that SEO is… well, um, “bovine feces” – it really isn’t. As long as you’re doing it right.