This is the link to several short and hidden videos about SEO explained by  one of the Google employees who makes these SEO decisions:

http://searchengineland.com/guide/what-is-seo

Video: SEO Explained Watch this 6 or 7 minute video (or cut to the end)

You will see several video choices on one U Tube screen.

Choose Maile Ohye

maile-ohye

Developer Programs Tech Lead Google

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