microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain.  From Wikipedia, the free encyclopedia

Micro carVehicle-Prototype-Image-Banner-Cropped-600px

 A microsite is used to present specialized information.  It may or may not be connected to an organizations main website.

Micro web site

Web page illustration

A microsite whould feature one or two web pages on a specific product or topic. It should offer direct and relevant details, including what the product or topic is, when it will be available and/or how to get involved. How make a purchase, subscribe to a newsletter or contact a decision maker (congressman etc.).  A microsite is separate from the organization’s main website. 

It can also be strictly informative, educating visitors to the site with specific information about a product or situation.

Micro Human

Amelia 4-13-2014

A good microsite is explanatory, has illustrations, is clear and focused on one topic or product.

A good microsite would also have a call to action, to purchase a product or support a cause by donating time or money.  Show the reader a way to DO something.


5 brilliant microsites and why they’re so effective

By Luke Clum