Apple has released Friday, Apr 10 2015 

With all of the hacking going on with no end in sight, I have come across some helpful infomation from Apple

I am probably the last person in the Web Universe to find out about this, but I wanted to post this information just in case.

Andromeda Galaxy

Hubble Photo of the Andromeda Galaxy

According to Christo Van Gemert at htxt.africa, Apple has recently released “Secure Coding Guide for Developers” to help   develop secure software.  This PDF file can be downloaded for free: https://developer.apple.com/library/ios/documentation/Security/Conceptual/SecureCodingGuide/SecureCodingGuide.pdf.

It would seem that Microsoft would have similar informatioin, but I am unable to locate it.

I do hope what I have posted here helps somebody!

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A microsite Wednesday, Apr 1 2015 

microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name or subdomain.  From Wikipedia, the free encyclopedia

Micro carVehicle-Prototype-Image-Banner-Cropped-600px

 A microsite is used to present specialized information.  It may or may not be connected to an organizations main website.

Micro web site

Web page illustration

A microsite whould feature one or two web pages on a specific product or topic. It should offer direct and relevant details, including what the product or topic is, when it will be available and/or how to get involved. How make a purchase, subscribe to a newsletter or contact a decision maker (congressman etc.).  A microsite is separate from the organization’s main website. 

It can also be strictly informative, educating visitors to the site with specific information about a product or situation.

Micro Human

Amelia 4-13-2014

A good microsite is explanatory, has illustrations, is clear and focused on one topic or product.

A good microsite would also have a call to action, to purchase a product or support a cause by donating time or money.  Show the reader a way to DO something.

Sources:

5 brilliant microsites and why they’re so effective

By Luke Clum

http://www.creativebloq.com/web-design/5-brilliant-microsites-8135477

http://en.wikipedia.org/wiki/Microsite

Net Neutrality Thursday, Jan 15 2015 

On Jan. 14, 2014, a federal court of appeals struck down the Federal Communications Commission’s Open Internet Order, which was designed to prevent Internet service providers from blocking or slowing users’ connections to online content. The court did not comment on the validity of these rules but simply said that the FCC had used the wrong legal foundation to justify them.

connected_world_fb

In response, on May 15 FCC Chairman Tom Wheeler released flawed Internet rules that would let ISPs charge content companies for priority treatment — relegating all other content to a slower tier of service.

Wheeler’s plan would let telecom giants like AT&T, Comcast and Verizon pick winners and losers online and discriminate against online content and applications. And it would destroy the open Internet.

Without Net Neutrality, ISPs would be able to devise new schemes to charge users more for access and services, making it harder for us to communicate online — and easier for companies to censor our speech. The Internet could come to resemble cable TV, where gatekeepers exert control over where you go and what you see.

Without Net Neutrality, ISPs would be able to block content and speech they don’t like, reject apps that compete with their own offerings, and prioritize Web traffic (reserving the fastest loading speeds for the highest bidders and sticking everyone else with the slowest).

The tools ISPs use to block and control our communications aren’t different from the ones the NSA uses to watch us. Whether it’s a government or a corporation wielding these tools or the two working together, this behavior breaks the Internet as we know it and makes it less open and secure.

We must fight to ensure the Internet we love doesn’t become a platform for corporate speech or another tool for government spying. We must protect the Internet that lets us connect and create, that rejects censorship and values our right to privacy.

The Internet should remain a forum for innovation and free expression. Open, affordable, fast and universal communications networks are essential to our individual, economic and political futures.

For our 101 on Net Neutrality, click here.

Google’s Very Rough Transition Thursday, Dec 18 2014 

Nick Carlson

Nicholas Carlson

https://www.linkedin.com/pulse/googles-very-rough-transition-nicholas

Chief Correspondent at Business Insider

Google’s stock price hit a 52-week low yesterday.

This is not surprising news.

This has been a year of major change for Google, and it hasn’t always been pretty.

CEO Larry Page, frustrated with the pace of innovation at the company, took a big step back from day-to-day operations, turning over control to Sundar Pichai.

Google’s core business, search advertising, is looking shakier than it has in years. The problem is the rise of mobile. Search advertising is the best way to make money on the web. But people aren’t using the web as much on their mobile phones as they did on their desktops. Last quarter, Google’s advertising business grew at its slowest rate in six years.

People are searching for products on Amazon, rather than using Google. The only reason search makes money for Google is that people use it to search for products they would like to buy on the internet, and Google shows ads for those products. Increasingly, however, people are going straight to Amazon to search for products. Desktop search queries on Amazon increased 47% between September 2013 and September 2014, according to ComScore.

The executive in charge of running the moneymaking side of Google, Nikesh Arora, quit for a new job at Softbank. Internally, Arora’s departure has been the source of some tension and disappointment. Before he left, Arora was planning to throw a huge conference for Google sales employees in Las Vegas. Now that Arora is gone, the event has been canceled in favor of more regional meetings, and we’ve heard some Googlers are bummed. These same Googlers are under the impression that the whole company is in the middle of a hiring freeze. After speaking to several more sources, we’re pretty sure there is not actually a hiring freeze at Google. But it is interesting that some people inside the company think there is. Clearly, there are pockets of pessimism.

Google is getting knocked around overseas. Google just pulled its engineers out of Russia. It shut down its news aggregator in Spain. The EU wants to break up the company. The situation isn’t looking great in Brazil, either.

Facebook has decided to compete with YouTube for video-advertising dollars, and Facebook may win. Facebook is working on bringing YouTube-like video to its News Feed. It’s also rolling out video ads. Many in the industry believe that Facebook is in a better position than YouTube to eat into the advertising dollars that are leaving TV. Anmuth writes, “Facebook appears better positioned to capture new dollars coming online given its 21% share of mobile time spent, strong leverage to news feed ads, and nascent opportunities in video and Instagram.”

Add it all together, and there are some serious worries about Google in the industry.

Says a former Googler: “I think 2015 is going to be disastrous.”

“Mobile has been eating away [at them] for years, but they’ve been able to pull rabbits out of the hat to increase revenue.”

“[That] has to end somewhere.”

https://www.linkedin.com/pulse/googles-very-rough-transition-nicholas

Nicholas Carlson is the author of “Marissa Mayer and the Fight to Save Yahoo!” available for pre-order now.

What Is The ROI Of Social Media? Thursday, Dec 4 2014 

social-media-roi

There is little doubt of the value of social media. You can gain a lot of readers and expand your brand. All of these efforts take a lot of time, so how do you know that what you’re getting back from your efforts is worth your time? What is your return on investment? Does its gain outweigh its cost? How valuable are social media shares?

http://www.elegantthemes.com/blog/tips-tricks/what-is-the-roi-of-social-media?utm_source=Elegant+Themes&utm_campaign=dc862b0193-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_c886a2fc0a-dc862b0193-50512893

The 5-Second Secret to Less Awkward Online Meetings Tuesday, Nov 18 2014 

A re-post from:
Overcoming one of the biggest issues plaguing virtual get togethers is as simple as counting to five, according to one expert.
 In theory online meetings are great. They save on expensive and time-consuming travel and hold out the tantalizing promise of location independence. The only problem? In practice they can be excruciatingly awkward.

Talking to you computer screen offers none of the helpful feedback of looking out on an audience for speakers and none of the visual stimulation of watching someone up on stage for listeners. And the experience is almost worse if you try to make things interactive as a lack of visual cues means people either talk over each other or hold back out of uncertainty, leaving gaping chasms of silence.

So is the only solution getting in a car or on a plane? Sometimes. But according to online meetings expert Wayne Turmel there’s at least one simple trick that can radically improve your online meetings with essentially no effort.

One Mississippi….

On Management Issues recently Turmel, who has written books on better web meetings and coaches teams on how to improve theirs, asserts that he constantly runs into the same issue when troubleshooting for clients. “They often bemoan thelack of engagement and responsiveness from meeting or class participants,” he reports. Fixing this issue, according to Turmel is as simple as counting to five.

Leaders of online meetings often fear silent lulls excessively, according to Turmel. The inherent awkwardness of not being face to face makes normal pauses where others are absorbing information and formulating their thoughts feel like an age. Plus, potential question askers, for instance, may be simply waiting to see if someone else chimes in first. The result is speakers who barely pause and inadvertently squelch opportunities for interactive exchange.

Luckily, the solution is dead simple. Just “ask for questions or comments and wait five full seconds. It’s longer than you think, and your instinct will be to move things along. Don’t submit to the panic,” instructs Turmel. “Ask, ‘What questions do you have?’ and then silently count ‘one Mississippi, two Mississippi, three Mississippi, four Mississippi, five Mississippi’… Only then will you have given people a real chance to process the information, form a response, and step up to speak.”

“I have seen this simple technique radically change the dynamic in meetings,” he concludes.

Could it have similarly great effects for your online interactions? Give it a test and tell us how it goes.

What’s in a Name? Monday, Nov 17 2014 

Secrets of Crafting Memorable Brand Names
Brand naming expert David Placek reveals how he helps companies around the world select their one-of-a-kind monikers.

A Reposting of a GREAT Article!

Intel’s Pentium processor was brilliant. So was the Swiffer mop. Crafting those memorable names is all in a day’s work for David Placek, founder and president ofLexicon Branding, a Sausalito, California, firm that develops and evaluates brand names for companies around the world. He’s been at it for 32 years, and though he admits the business has gotten tougher, he never tires of working with brands.

Like many who master their craft, Placek has boiled his process down to a formula. It always starts with discussing the company’s goals and ends with a list of about 10 names that have been crafted, tested, and vetted by a small team of researchers.

stamps_43661

I first heard about Lexicon on StartUp podcast, a show that chronicles the startup experience of Alex Blumberg as he tries to build a podcasting network. Lexicon came up with the company’s new name, Gimlet Media, and it was the one that made Blumberg finally feel official. The naming process intrigued me so much, I decided to learn what happens when a company asks Placek for help. Here’s what he said, which was nothing I would have expected.

Telegraphing an Attitude

When a client comes to Placek, he starts by asking what the company hopes to achieve. “And that’s where we’ll typically get into their beliefs and their attitudes,” he explains, “which is really important when creating a product name or when you’re creating a corporate name.”

What Placek hopes to discover, he continues, is “what roles the name has to play.” For a product, that might mean appealing to shoppers, while a corporate name is usually “multi-dimensional,” selling a product to consumers as well as investors.

Above all, Placek says, he wants to know how the name will play in the marketplace, or as he puts it, “what the future looks like from the client’s perspective.” Will it be disruptive, aggressive, or timid? This is what sets the agenda.

After gathering this info, Placek and his team begin tracking the competition to see “what territory on the map they have already occupied.” Such research also helps to “investigate the messaging around the competition” and how it’s perceived, since any hole in a strategy might be used in the client’s favor.

Of course there are times, like the case of Swiffer, when Lexicon works with companies who are developing an entirely new category. “Swiffer for Procter & Gamble wasn’t a mop, it was an emerging category of highly efficient cleaning tools,” says Placek. But he used mops and paper towels as a reference point.

Placek likens the research to putting together a landscape, or “mapping out the topography.” In knowing the competition, he says, he can brief the small creative teams who will take on the project and begin working toward his two principles:differentiation in the marketplace and “telegraphing an attitude.”

“If you’re not different, people aren’t going to take a look at you,” Placek says. “We’re all creatures of habit, we all have our own preferences.” The challenge is creating a habit for new products. If you’ve always used Johnson & Johnson sponge mops, for example, “we somehow have to do something that is different for you to conclude this [new thing] is something better,” Placek says, “and not just new, but better. We buy better around the world, even in very less industrialized countries.”

Staying Culturally Correct

Once the competitive layout is mapped, Placek begins briefing his creative teams, whose size depends on the project. But there’s a catch: “We don’t give all the same information to all the teams, because we’re after a richness” of ideas, he says. After running through several “creative cycles” internally, the teams examine the names they’ve come up with and whittle down lists using previous research with consumers across several categories. Linguists help research the names’ sound and structure.

After that, Placek has somewhere between 75 and 100 names, which go through legal clearance for trademark issues. “These days, with all the trademark clutter, we’ll put in 100 names and only get 20, argue about those, and end up with 10,” he says. “Those are the ones we take to the client and present to them, along with our rationale, which is about the creative goals, the ideal standards we set, then the legal report on those names.”

Usually, a name is selected, which will be vetted further from a language and a legal, or trademark, standpoint, he says. Rarely does a company settle on a name immediately.

Over the years, Placek has tweaked this approach to trends in the marketplace. “We live in a global world now because of the internet,” so “we added more linguists to our teams, and more of what we call a linguistic structure.” In fact, Placek has a network of linguists in 43 countries. “If we’re doing business, we care about the attitude toward that business,” he adds. If he’s working with a coffee client, he wants to know whether coffee is viewed as a luxury or a form of energy in the business’s country. “We get much more of a global perspective before we begin.”

Trademarks are also important, Placek says, noting he expanded his legal team years ago. Lexicon works with “millions of trademarks,” so it “started licensing search engines that have the right algorithms to find the right concepts; then we decided, ‘Well, let’s hire someone to do this.’ Then, along the way, we hired another person, then another. Now we have a department of people headed by a trademark attorney.”

Each year, Placek estimates, between 100 to 150,000 names are added to those databases, though he admits that number’s conservative. “We’re still staring at the same alphabet,” but when it comes to the name, “well, we want to be different and capture certain things about the company in the name, so it becomes very difficult,” he says.

Even letters must look distinctive. “Some are round and full; others are narrow and slim,” Placek offers. “For a weight-loss drug, I wouldn’t rely on big, full letters like Oand U. I’d think about slimmer letters–B rather a U; I or a T rather than an L or a U. We want to make sure that we start linguistically with something that’s lean and slim.” He adds, “getting at the cultural issues is harder.”

2 New Tricks for Hiring Tech Talent Thursday, Nov 13 2014 

There’s a war for tech talent. Here’s how you can get creative about finding and training coding ninjas.

Jessica Stillman

BY   @ENTRYLEVELREBEL

Talk to any entrepreneur looking to hire technical talent and they’ll tell you its insanely tough out there, with companies facing a dire shortage of trained engineering and design talent.

Sure, you could always steal the competition’s talent, or look abroad for salvation. But both approaches have obvious costs. So as we’ve reported here before some businesses are trying a third way: growing their own tech talent through apprentice style programs.

Video gaming-focused media company IGN, for instance, is augmenting its traditional recruiting for the second year in a row with a “no resumes allowed” alternative. Their Code-Foo program selects participants by setting hopefuls up with online coding challenges and asking for a statement of passion about the company. Those that succeed aren’t asked to produce diplomas and sit for endless interviews. Instead, IGN brings them to a six-week training boot camp. If an individual impresses, he or she gets a job—without ever having to say a word about their work history or educational background.

So how did that work out last year? “We ended up with 30 people,” Roy Bahat, the president of IGN, told Inc.com. “Our guys thought we were going to hire one or two—a third of them didn’t even go to college, a third had non-technical degrees. These were not the people you would have even interviewed on the basis of their resumes. And then lo and behold, a third of them were meeting our bar and the best of them were running laps around much more ‘qualified’ candidates. We were thrilled.” Ten were hired and Bahat says, “on average they’ve worked out better than hires from a traditional hiring process. The best few are among our highest potential talent.”

thumbsup

Code-Foo and other training schemes outside of the academy aren’t just a good bet for smaller companies looking to recruit, but also something Bahat sees as having larger social benefits. “One of my personal passions is teaching young people coding skills because I think that it is the fastest path towards not just economically rewarding work but creatively rewarding work. It’s not as hard as people make it out to be—it’s like being an auto mechanic of the 21st century,” he said. IGN is accepting applications for Code Foo until April 30.

Meanwhile, online marketplace Etsy isn’t just trying to nurture tech talent in general, but female tech talent in particular. The Los Angeles Times reports that the Marc Hedlund, Etsy’s vice president of engineering, noticed that in his career he’s hired men by the hundreds but only a handful of women. To even out the gender balance, the company is hosting the summer 2012 session of Hacker School at its New York City headquarters and offering women who want to participate $5,000 grants to help them support themselves while they learn to be code ninjas.

“Our goal is to bring 20 women to New York to participate, and we hope this will be the first of many steps to encourage more women into engineering at Etsy and across the industry,” Hedlund commented. Which is a good thing, as so far only one woman has participated in Hacker School since its founding last year.

Molly Crabapple’s 14 rules for creative success in the Internet age Wednesday, Nov 5 2014 

To celebrate the release of my new book, Information Doesn’t Want to Be Free: Laws for the Internet Age, I’ve invited some of my favorite creators and thinkers to write about their philosophy on the arts and the Internet. Today, Molly Crabapple presents her 14 iron laws of creativity. -Cory Doctorow

Why do creative people seem so cynical when they follow standard business practices that every successful business person must follow?  Martin

info

I’m a visual artist and writer. What this means is that I have done most things one can do that involve making pictures (as to making words, I’m far newer). I’ve ` dicks for Playgirl. I’ve painted a six foot tall replica of my own face and carefully calligraphed things people have said to me on the Internet, then displayed it in a Tribeca gallery, as a sort of totem. I’ve live-sketched snipers in Tripoli. I’ve illustrated self-published kids books for ten dollars a page. I’ve balanced on jury-rigged scaffolding on a freezing British dawn, painting pigs on the walls of one of the world’s poshest nightclubs.

I’ve made my living as an artist for eight years, almost entirely without galleries, and until relatively recently without agents. It was a death-slog that threw me into periodic breakdowns . I’m pretty successful now. I make a good living, even in New York, have a full time assistant who gets a middle-class salary, and have a book coming out with a major publisher. I feel so lucky, and so grateful, for every bit of this.

My success would not have been possible without the internet. I’ve used every platform, from Craigslist and Suicide Girls to Livejournal, Myspace, Kickstarter, Tumblr and Twitter. I’m both sick of social media and addicted to it. What nourishes you destroys you, and all that. The internet is getting increasingly corporate and centralized, and I don’t know that the future isn’t just going back to big money platforms. I hope its not.

Here’s what I’ve learned.

1. The number one thing that would let more independent artists exists in America is a universal basic income. The number one thing that has a possibility of happening is single payer healthcare. This is because artists are humans who need to eat and live and get medical care, and our country punishes anyone who wants to go freelance and pursue their dream by telling them they might get cancer while uninsured, and then not be able to afford to treat it.

2. Companies are not loyal to you. Please never believe a company has your back. They are amoral by design and will discard you at a moment’s notice. Negotiate aggressively, ask other freelancers what they’re getting paid, and don’t buy into the financial negging of some suit.

3. I’ve cobbled together many different streams of income, so that if the bottom falls out of one industry, I’m not ruined. My mom worked in packaging design. When computers fundamentally changed the field, she lost all her work. I learned from this.

4. Very often people who blow up and become famous fast already have some other sort of income, either parental money, spousal money, money saved from another job, or corporate backing behind the scenes. Other times they’ve actually been working for 10 years and no one noticed until suddenly they passed some threshold. Either way, its good to take a hard look- you’ll learn from studying both types of people, and it will keep you from delusional myth-making.

5. I’ve never had a big break. I’ve just had tiny cracks in this wall of indifference until finally the wall wasn’t there any more

6. Don’t be a dick. Be nice to everyone who is also not a dick, help people who don’t have the advantages you do, and never succumb to crabs in the barrel infighting.

7. Remember that most people who try to be artists are kind of lazy. Just by busting your ass, you’re probably good enough to put yourself forward, so why not try?

8. Rejection is inevitable. Let it hit you hard for a moment, feel the hurt, and then move on.

9. Never trust some Silicon Valley douchebag who’s flush with investors’ money, but telling creators to post on their platform for free or for potential crumbs of cash. They’re just using you to build their own thing, and they’ll discard you when they sell the company a few years later.

10. Be a mercenary towards people with money. Be generous and giving to good people without it.

11. Working for free is only worth it if its with fellow artists or grassroots organizations you believe in, and only if they treat your respectfully and you get creative control.

12. Don’t ever submit to contests where you have to do new work. They’ll just waste your time, and again, only build the profile of the judges and the sponsoring company. Do not believe their lies about “exposure”. There is so much content online that just having your work posted in some massive image gallery is not exposure at all.

13. Don’t work for free for rich people. Seriously. Don’t don’t don’t. Even if you can afford to, you’re fucking over the labor market for other creators. Haggling hard for money is actually a beneficial act for other freelancers, because it is a fight against the race to the bottom that’s happening online.

14. If people love your work, treat them nice as long as they’re nice to you.

15. Be massively idealistic about your art, dream big, open your heart and let the blood pour forth. Be utterly cynical about the business around your art.

ABOUT THE AUTHOR

Molly Crabapple is an artist and writer living in New York. She has written for the NY Times, Vanity Fair, and VICE, and has work in the permanent collection of The Museum of Modern Art.

4 web design trends for 2015 that will change your job forever Wednesday, Oct 29 2014 

Our day-to-day jobs are soon going to be very different, predicts Paul Boag.

Paul Boag

As web professionals we often look at other industries with disbelief at their failure to adapt to digital. The downfall of music retailing, the demise of companies like Kodak and the challenges faced by newspapers.

But are we aware of the changes happening in our own sector? The web is now over 25 years old. Are we beginning to get set in our ways? Are we just as blind to changes as other industries?

I am aware I maybe sounding melodramatic and I don’t mean to be. We are not about to see our roles disappear. We may not see many travel agents or encyclopaedia salesmen around these days because of digital. But that doesn’t mean we are in immediate danger.

That said, there are certain trends that are worthy of our attention. These are trends that might not make us obsolete, but they will change what we do from day-to-day.

The four trends I’m talking about are:

  • The move towards in-house teams
  • The automation of code
  • The rise of software as a service
  • The decline of the website

01. The move towards in-house teams

The way businesses perceive the web has changed a lot in recent years. Once seen as another marketing channel, it is now perceived as business critical for a lot of organisations.

Many companies have decided it is unwise to rely on an outside suppliers for business critical operations. Instead they are building internal teams to take on the role. This is strategically wise, but also provides significant cost savings over the longer term.

We are beginning to see this impact our sector as agencies compete for a shrinking number of opportunities at the top end of the market. Some agencies such as Adaptive Path and Mark Boulton Design have sold to their clients. Effectively they have become in-house teams. Others are being forced to downsize.

Of course no in-house team is going to have every skill they need to operate. There will still be work for the specialist. But, whether specialist agencies are sustainable is hard to tell. Instead we might see the growth of specialist contractors who work on short term contracts with in-house teams.

This means that those of us working in high-end agencies need to think about our long term position. The chances are we will see a growing number of agencies close their doors over the coming years. Those of us who work for those agencies may well find ourselves joining in-house teams. That or becoming much more specialised in our role.

But it is not just those working at the top end of the market who will experience change.

02. The rise of software as a service

The rise of software as a service is threatening the lower end of all kinds of sectors. For example, services like FreeAgent are replacing traditional book keepers. In fact SaaS is eroding traditional models in everything from recruitment to customer management.

Unfortunately for some, web design is no exception. There was a time when self employed web designers could produce cheap websites from home and make a reasonable income. Today that is becoming hard with services like Squarespace allowing people to build their own website.

But this doesn’t just apply to ‘build your own website’ services. It would now be insanity to build a custom content management system in the vast majority of cases. Once this was big business for many developers. The same is true for ecommerce platforms. Services like Shopify means the days of building shopping carts for most are over.

What this does is push those low end web designers up market at exactly the same time as the high end agencies are lowering their prices. This squeezes the middle.

Software as a service is commoditising much of what use to be bespoke work. But even bespoke design is becoming easier than ever before.

03. The automation of coding

There was a time when being able to code good quality HTML and CSS was enough. That is no longer the case. Not only is there a surplus of people able to do this, the need to code is waning.

Tools like Macaw and Adobe Reflow are enabling designers to do much of the work of front-end coders. Now I know what you are thinking — these tools create terrible CSS. You are right, but they are a sign of things to come. Over time these tools will become more sophisticated. It wouldn’t surprise me if eventually hand coding HTML and CSS becomes a skill few still need.

Although these tools will never produce code as good as a person, it will be good enough. In the end it will come down to return on investment. For many ‘quick to market code’ that is ‘good enough’ will be a better investment than hand-coded.

But even if that does not happen, these tools are already having an impact. Creating working prototypes has become much easier. A job that used to keep a front end coder busy for days if not weeks.

It’s easy to dismiss the impact of these tools. They don’t replace a good coder. But, I remember graphic designers saying the same thing about desktop publishing. DTP didn’t replace the graphic designer but it did thin the herd.

If you are a designer, you might be feeling a little smug at this point. After all we will always need people to design websites no matter how we code our sites. But perhaps longer term even that will change.

04. The decline of the website

Have you noticed the gradual decline in the role of the website? Take for example going to see a movie. You know what you want to see, but you don’t know where it is showing.

In the past you would have visited each movie theatre website one at a time to see if they were showing the film you wanted. Each website was different, crafted by a busy team of web designers.

My betting is that is not how you look up movies anymore. The chances are you have a single app on your mobile that aggregates movie listings from many sources. Perhaps you even ask Siri or just Google it.

siri1

This creates a much better experience as users don’t have to deal with different interfaces. Unfortunately it does start to undermine the role of the designer crafting these different sites.

I am sure it won’t be long before you ask Siri and she tells you when and where your film is on. The whole thing done by voice command, no user interface at all.

Content is being set free from design. Instead we are sharing content via APIs between applications and sites. Sometimes business owners are choosing to put their content on Facebook, Yelp or Foursquare. They are abandoning the idea of having their own site. This is something that is particularly prevalent in China.

Don’t panic!

This might leave you feeling despondent about your future prospects. It shouldn’t. As somebody who has worked in the web over 20 years, I can tell you that as long as you are able to adapt then none of this will be an issue. Sure, your role will change but you won’t find yourself homeless.

The danger is that the transition could prove painful if you are not aware that change is coming. Whether I am right in my predictions or not you can be sure of one thing — the web will continue to evolve. As Charles Darwin said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

Words: Paul Boag

Co-Founder of Headscape and host of the Boagworld Podcast, Paul Boag has spent more than 20 years of helping organisations manage digital change.

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